SEO Friendly URL Structure

SEO Friendly URL structure

SEO Friendly URL Structure is one of the basic elements in SEO (Search Engine Optimization). which provides for both users and search engines to make it easy to understand the indication of what the page is about just by looking at SEO friendly URL structure that gives the best results to get potential visitors for your website.

Let’s dive into deep concept of How to create SEO Friendly URL.

What is SEO friendly URL

A friendly URLs that work well for visitors and search engines. Url describes the location of a document or page. A potential visitor should have an idea of the content of a page by looking at the URL.

Always, remember to keep your URLs in these three ways-

  • Keep your URL descriptive and readable

  • Keep URL short

  • Keep consistent URL

According to Backlinko’s Guide, Google SEO friendly URL is an important ranking factor that will affect your SEO in two ways-

  • It influences your website to display on SERP

  • It will boost your search traffic, rankings, and user experience.

So, Let’s look into a brief article,

10 Important tips for SEO friendly URL Structure

A well-structured SEO friendly URL looks concise and clean. It provides a better user experience that is easy to share and optimize for search engines.

Below are the important tips to create a friendly URL to improve your ranking on search engines.

1. Top-level Domain

Choose a good domain from the beginning that helps to establish the user’s trust. “.com” is the popular domain for any website. If you could not find the desired domain then proceed with other options. A domain should be like-

  • should have max 2-3 words

  • Easy to remember

  • Catchy

  • Prefer .com, .in, or .net

2. Use https, domain, and subdomain:

Choose the preferred way to serve the URLs through a secure connection. HTTPS/HTTP is the protocol to make your URL friendly. Also, https protocol is to gain user’s trust. Below are the friendly URL and not friendly URLs example.

Friendly and non-friendly URL

3. Keep URLs short:

Users and search engines should be able to understand the topic of content by looking at the URL. because search engines prefer short URLs and it should be readable.

4. Use Static URL:

A keyword is used in static URL is more friendly. By looking at the URL page makes easy to read for both users and search engines. Below is a free tool for SEO friendly URL checker one can check several URLs at a time.

SEO Friendly URL checker5. Use keywords in URL

Keywords still matter in SEO and your target queries should be within URLs. It also acts as a ranking factor to improve your website search visibility on search engines.

6. Separate keywords with hyphens

Separating words with hyphens will give a signal to Google. which breaks words to make it easier for users to understand the URLs.

Keywords with hyphen

7. Use lower case letters in URLs

Characters should be in lower case in URL to avoid duplicate issues. If we use upper case letters in URL it might lead to duplicate URLs and your website will have a loss of page rank.

8. Avoid irrelevant words in URL

Using relevant keyword in the URL will boost your ranking. Words with grammatical errors in URLs will not add any value. They only make URLs less readable and loss of search visibility.

9. Remove stop words in URL

A URL should be short and simple. Google will make a low priority on search engines and also it hurts your SEO performance. when you use stop words such as a, and, the, but, or, of, etc..,  So, avoid using stop words in the URL.

10. Make use of canonical tags

A tag is applied on your website to help search engines to decide your canonical URL. Canonical tags are useful when you have many versions. By adding this tag you can tell Google which one is the preferred URL of your website.

Canonical Tag


Always keep in mind while utilizing the above important tips because Google SEO friendly URL structure will help your website to rank higher on SERP. It will improve search visibility, and attract users to visit your pages.

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