Software-as-a-Service (SaaS) brands face unique challenges and opportunities when it comes to leveraging SEO for growth. While many aspects of SEO apply to SaaS brands as well, there are specific considerations that can make a significant difference in their strategies. Let us explore a four-step strategy to help SaaS brands craft an effective SEO approach and achieve sustainable growth.
Step 1: Define Clear Goals
Any successful SaaS SEO strategy starts with a clear understanding of your goals and objectives. SaaS brands should start by setting specific objectives, such as increasing subscriber base, revenue, or brand visibility. Clear targets and metrics help guide SEO efforts effectively. While these are common goals, it’s essential to set specific targets and metrics to measure success effectively.
For instance, instead of aiming for increased website visibility, you could set a goal to improve the click-through rate (CTR) of your main software sales pages by 5% within a year. This specific objective provides a clear direction for your SaaS SEO efforts and allows you to focus on tactics that improve CTR on webpages.
Step 2: Conduct Keyword Research While Mining the SERPs
Keyword research is crucial for SaaS brands. They should focus on commercial-intent keywords aligned with their main pages, ensuring they resonate with their target audience’s search intent and goals.
When conducting keyword research for SaaS SEO, focus on commercial-intent keywords that align with your main pages, such as product pages or customer support pages. These keywords should aim to sell your SaaS offerings to potential customers. Begin by compiling a list of relevant key phrases and then search them in Google to understand the search engine results pages (SERPs).
Ensure that the intent of your chosen keywords aligns with the goals you want to achieve on your pages. If you find that your competitors are targeting a different variation of a keyword, consider whether it makes sense to follow suit or differentiate yourself. Take into account search volume, competitor usage, and what resonates most with your target customers. If your competitors are targeting your desired keyword but provide low-quality content, you have an opportunity to outperform them by delivering superior content.
Step 3: Focus on Content Strategy
Content is a cornerstone of any effective SaaS SEO strategy, and for SaaS brands, it plays a crucial role in nurturing leads and satisfying existing customers. To cater to both audiences, you need to invest in two types of content: evergreen content and timely updates/support.
Evergreen content is timeless and continues to deliver value over time. It serves to attract new leads and educate potential customers about your SaaS product, service, and industry. By creating evergreen content now, you’ll build a repository of valuable resources that will continue to perform for you in the long run.
Timely updates and support content cater to your existing customer base. They rely on you for ongoing product excellence and technical support. By consistently providing relevant and up-to-date content, you establish yourself as the go-to resource for your customers’ needs.
Additionally, consider expanding your content reach through social media and email marketing. Repurposing or “content stacking” can help you reach your target audience across multiple platforms, increasing your chances of capturing leads and engaging existing subscribers where they spend their time.
Step 4: Monitor, Optimize, and Adapt
SaaS SEO is not a one-time effort; it requires continuous monitoring, optimization, and adaptation. Regularly track your SaaS SEO performance using relevant metrics, such as organic traffic, keyword rankings, conversion rates, and user engagement. Analyze the data to identify areas of improvement and optimize your SaaS SEO strategy accordingly.
Keep an eye on the changing SaaS SEO landscape, algorithm updates, and industry trends that might impact your SaaS brand. Stay informed about emerging keywords, content formats, and SaaS SEO techniques that can help you stay ahead of the competition.
Remember that SaaS SEO is a long-term investment. Over time, as you accumulate evergreen content, build authoritative backlinks, and provide valuable resources to your customer base, you’ll reap compounding returns.
In conclusion, SaaS SEO requires a tailored approach that acknowledges the unique characteristics of the industry. By following a four-step SaaS SEO strategy that encompasses your specific goals, keyword research, content strategy, and ongoing optimization, you can effectively navigate the enterprise SEO landscape and position your SaaS brand for sustainable growth.
At iConquerors Digital Marketing Agency, we specialize in SaaS SEO with a proven track record of driving remarkable results. With a data-driven approach and a team of experts, iConqueror’s tailor strategies to achieve your unique SaaS goals. Stay ahead of the competition and achieve sustainable growth with our comprehensive SaaS SEO services. Partner with us today to unlock your brand’s digital potential! Contact us now to get started.