Note: We are happy to share that within a few days we are going to segregate our SEO interview questions and answers into three types i.e
1. Basic level
2. Intermediate level
3. Expert level
So, that it will become an easy job for the users or readers to prepare well for the interview and to be confident while answering the questions. We have a pool of experts who will filter the questions based upon the current updates from the Google algorithms.
Important Note:1. All the questions are important don’t skip any of them.
2. We also provide SEO services.
SEO Interview Questions and Answers-2019
1. What is SEO?
It is the process of optimizing your website or a webpage to rank higher on SERP and to get the deserved traffic from “free”, “organic,” “editorial” or “natural” is known as SEO.
2. What is crawling?
Web crawlers go through web pages, look for relevant keywords, hyperlinks, and content, and bring information back to the web servers for indexing.
3. What is Indexing?
Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries and creates an index that includes specific words or searches terms and their locations. Search engines answer queries of the users by looking up to the index and showing the most appropriate pages.
4. What is Google bot?
It is a kind of software used by Google as a search bot to index a web page.
5. What is a robots.txt file?
Robots.txt is a standard used by websites to communicate with web crawlers and other web robots.
6. What is XML Sitemap?
XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.
7. What is the difference between bounce-rate and pogo-sticking?
Bounce rate: A high bounce rate isn’t always bad, as it can mean that while the visitor didn’t travel deeper into a site, he spent some time on the page and got an answer to his question.
Pogo sticking: Pogo sticking occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result.
8. What is Black Hat SEO?
It is the use of aggressive SEO strategies, techniques, and tactics that focus only on the search engines and usually do not obey search engines guidelines.
9. Name a few Black Hat SEO techniques?
Link framing, hidden text, gateway or doorway, cloaking, keyword stuffing.
10. How do you separate words in URL?
You should use hyphens to separate words in URL.
11. What are the two types of SEO?
1. On page SEO
2. Off page SEO
12. Name a few search engines?
Google, Bing, Yahoo!, Baidu, DuckDuckGo and Yandex. And the popular search engine is GOOGLE.
13. What are the latest link building techniques?
Skyscraper and HARO are the two latest link building techniques.
14. What are the most important ranking factors?
Top 4 ranking factors affecting search engine algorithm are 1.Content, 2. Backlinks, 3.Dwell time 4. Page speed
15. Name a few popular SEO tools?
The popular SEO tools are MOZ, Sem rush, ahrefs, screaming frog and Think with Google etc.
16. What is an SEO Audit?
An SEO Audit is a health check for your website which involves looking at the technical infrastructure of your website to optimize Search Engine visibility, usability and conversion.
17. What is a backlink?
Any incoming links to a website or a web page are known as backlink.
18. What is page rank?
For every web page, Google gives a rank according to its algorithm. This is known as Page Rank.
19. What is keyword density?
It is the percentage density of a particular phrase or keyword available on a website compared to the total number of words on a particular page.
20. What is the character length of meta tags in SEO?
Title tag — less than 69 characters
Description tag — less than 159 characters
21. What is the Keyword Difficulty?
Keyword difficulty defines how difficult a keyword is to rank due to its popularity.
22. What are stop words?
Stop words are the words which are particularly or completely ignored by the search engine. Words like, the, an, a, of, or, many, etc.
23. Will broken links affect your SEO?
A few 404 links will not affect your SEO. However, having too many such problems can tell Google that you are neglecting your site, and you are not updating it anymore.
24. What is an anchor text?
It is the clickable text in a hyperlink. It should be relevant to the page linked to, rather than generic text.
25. What is a long tail keyword?
Long tail keywords are phrases containing over 4+ words that make search results highly specific.
26. What are the LSI keywords?
LSI keywords or Latent Semantic Indexing are semantically associated with the main keyword that users enter over the search engines.
27. What is an image alt txt?
Google Bots cannot process images on the web. Therefore, it makes use of the alt attributes to understand what an image is all about.
28. What is domain authority(DA)?
Considered to be one of the most influential SEO factors, domain authority is a key performance metric developed by Moz, which rates any website on a 1-100 scale. The greater your DA, the more likely your website to have strong traffic and high ranking in Google.
29. What is the Google Algorithm?
Google algorithm is a set of commands written for the purpose of feeding back with search results relevant to the queries made.
30. What is Google Panda?
The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results.
31. What is google hummingbird?
The name comes from being “precise and fast” and is designed to better focus on the meaning behind the words.
32. What is Google Penguin?
The Penguin targeted sites that manifested keyword stuffing as well as those that practiced black-hat SEO.