What is Search Engine Optimization(SEO)?
You’ve likely heard of SEO, and if you haven’t already, you could obtain a quick definition of the term SEO, but understanding that SEO is “It is the process of getting quality and quantity of website traffic, as well as exposure to your brand, through non-paid / free /organic/editorial/ natural search results.” “It is the process of getting quality and quantity of website traffic, as well as exposure to your brand, through non-paid / free /organic/editorial/ natural search results.” “It is the process of getting quality and quantity of website traffic, as well as exposure to your brand, through non-paid / free /organic/editorial/ natural search results.” “It is the process of getting quality and quantity of website traffic, as well as exposure to your brand, through non-paid / free /organic/editorial/ natural search results.”
|Interesting Facts: “As more people are getting access to the internet, the Search engine Google performs 7 billion or even 10 billion searches on every day in 2019” – It means no matter your work line process, people are searching for your business through online platforms.|
The search engines are about understanding:
- What people are searching for online.
- The answers they are seeking.
- The words(Keywords) they’re using.
- The type of content (information)they wish to search (or) consume.
The crucial elements of SEO:
Knowing all these answers to questions will open the door for you to connect with the people who are searching online for the solutions you offer. If knowing your audience’s intent is one side of the SEO coin, delivering it in a way of search engine crawlers can find and understand it is the other.
In this guide, hope to know how to learn to do both….
Why SEO is Important?
SEO is Google’s way of determining which sites worth to rank highly for each query entered into its search engine. It also improves user experience and cost-effectiveness.SEO is important because it keeps the search results fair.
In our daily life, the business strategies are upgraded in such a way to integrate with technology for achieving the goals of the business. While paid advertising, social media, and other online platforms can generate qualified traffic to websites, the majority of online traffic is driven by search engines.
In Spite of that SEO is also one of the only online marketing channels that set up correctly to continue the business over time. If you provide a solid piece of content that worth to rank for the right keywords which drive the quality traffic, whereas advertising needs continuous funding to send traffic to your site. Search engines are getting smarter, but they still need our help.
CASE STUDY: 81% of customers and 94% of B2B buyers will perform searches online before they make a purchase, so brands that do not have a strong online service will find themselves falling behind the competition.
The following are the reasons that should offer crystal clear clarity as to why the business needs SEO to take the brand to the next top level. They are:
1. Optimize: Optimizing your site will help deploy better information to search engines so that your content can be properly crawled and indexed within search results.
2. Visibility: SEO will certainly improve a website’s overall search visibility.
3. Organic Search: It is most often the primary source of website traffic ultimately getting users to complete a conversion or engagement.
4. Better User Experience: Everyone wants better organic search rankings in SERP and maximum visibility but few realize that optimal user experience is a big part of getting a better experience. Quality SEO incorporates a positive user experience in a brand’s favor.
5. A Long-Term Strategy: SEO can have a noticeable influence within the first year of action being taken, and many of those actions will have an influence within six months by following good tactics.
How SEO works?
Search engines are answer machines that exist to discover, understand and organize the internet’s content in order to offer the most relevant results to the asked query searchers.
Working of search engines:
Search engines have three primary functions. They are:
Surf the Internet for content, looking over the code/content/web pages for each URL they find. Store and organize the content found during the crawling process.
Once a page is in the index, it’s in the running to be displayed as a result of relevant queries to be searched.
The priority provided to the pieces of content that will be the best answer to a searcher’s query, which means that results are ordered by most relevant to least relevant.
The brief explanation on Crawl, Index and Rank as follows:
Crawling Process in Search Engine:
Crawling is the process by which search engines sent out a team of the robot (known as bots, spiders and crawlers) to discover updated content on the web, such as new sites, webpages, changes to existing sites, an image, a video, a pdf files and dead links. To do this, a search engine uses the team of robots which follows an algorithmic process to determine which sites to crawl and how often.
As a search engine’s crawler moves through your site it will also detect and record any links it finds on these pages and add them to a list that will be crawled. This is how new content is discovered. By hopping along this path of links, the crawler is able to find new content and add it to their index called Caffeine (a massive database of discovered URLs) to later be retrieved when a searcher is seeking information that the content on that URL is a good match for.
Indexing Process in Search Engine:
Once a search engine processes each of the pages it crawls, it compiles a massive index of all the content it sees and their location on each page. It is essentially a database of billions of web pages. This extracted content is then stored, with the information then organized and interpreted by the search engine’s algorithm(refer Chapter no.3) to measure its importance compared to similar pages.
Storing and sorting this information requires significant space and both Microsoft and Google have over a million servers each. Search engines process and store information they find in an index, a huge database of all the content they have discovered and deemed good enough to serve up to searchers.
Ranking Process in Search Engine:
The ranking process is a phenomenon of analyzing algorithms applied by Google.com that assigns a number (or) rank to each hyperlinked web page within the World Wide Web. The basic purpose of the ranking process is to list web pages from the most important to the least important, reflecting on a search engine results page when a keyword search occurs.
When someone performs a search with keywords, search engines will check for pages within their index that are the closest match and a score will be assigned to these pages based on an algorithm consisting of hundreds of different ranking signals. This ordering of search results by relevance is known as ranking. These pages (or images & videos) will then be displayed to the user in order of score.
So in order to get the well-rank to the site in search engine results pages- SERP (Refer Chapter no – 2), it’s important to make sure the search engines can crawl and index your site correctly otherwise they will be unable to appropriately rank your website’s content in search results.
The Off-page SEO is the technique performed by you and others do away from your website to improve the ranking position of a website with search engine result pages (SERPs). Many people associate off-page SEO with link building but it is not only that. In Fact, The Off-page SEO has promotion methods that applied beyond the outside boundaries of website design for the purpose of ranking a website higher in the search results.
In other words, generating traffic to your website and making your business appear like the real deal by applying some techniques (link building, business profile, social media, Outreach, etc..,). The Off-page SEO is a part of the SEO strategy to put forward the move of your business in the digital marketing world.
Why Off-page SEO important :
From the definition, the techniques performed on the website to improve the ranking positions with respect to search engine result pages(SERP’s). While search algorithms and ranking factors are constantly changing, the general consensus within the SEO community is that the relevance, uniqueness of content, trustworthiness, and authority that effective off-page SEO affords a website still plays a major role in a page’s ability to rank at the top positions.
If you want to raise the brand awareness of your business and drive massive organic traffic to your website, then you need to integrate with some really effective off-page SEO practices. Hence, the idea of writing a complete off-page SEO techniques checklist came from. it’ll lend you a helping hand in your digital marketing endeavors.
The following are a few off-page techniques:
- Business profile
- Blog commenting
- Influencer marketing
- Email Outreach
- Social bookmarking
- Slide sharing(Powerpoint presentation)
- Article submission
- Infographics submission
Now, let’s see the detail notes about the off-page techniques as follows….
Forum websites are online discussion sites (or) in other words,” message board ”. Forum Posting today has taken on importance in boosting SEO efforts. Forum Posting simply means posting new threads / replying to old ones / answer people’s questions and give your suggestions and advice on the forum in order to get quality inbound links to a website.
Forum link building/posting service is an SEO technique that helps in building backlinks to your website. It is an internet marketing service that uses forum communities to build inbound links. Participate in search forums are related to your website and business and make a connection with that community. Forum posting is an ideal method to quickly build inbound links to your website.
Benefits of forums:
- Builds backlinks to a website
- Attracts a lot of traffic
- Increases ranking to a website
How to submit Forums:
- We need to Sign Up / register.
- After a week of login, we can go with answering the question related to our subject of the website.
- Later, with a gap of 3 weeks from the time of registration, post the link of your website.
Note: Meanwhile, the gap of 3 weeks from the time of registration will be used to post the answers for subject related topics.
Business profile / Listing is a public profile that can be viewed by everyone. It contains NAP(Name, Address, Phone number). Business listing means to represent our website submitting with details to take place in the top rank location. It always represents the business page online to rank well in local search.
Benefits of business profile/listing:
- Increase the online visibility of your website
- Helps to promote your business in local SEO
How to submit a business profile:
- We need to Sign Up / register. (Ex. Google My Business).
- By giving the information like Name, Address and Phone number.
- Mention the services which were provided by the business.
- Post the information on business listing sites.
BLOG COMMENTING / BLOGGING:
Blog commenting is an action taken by the blog views, visitors and readers. It is a way of exchanging ideas, thoughts and opinions about what people think about a particular topic/blog.
Benefits of Blog Commenting:
- It helps the blog to attract traffic to a website.
- It increases the backlinks
- To get the visitors to a website or blog
- It builds the relationship with user & author of a website
How to submit Blog Commenting:
- Sign up and Login into the blogger with an email account
- Search the website subject related blog to place the comment.
- After a while, along with the comment place the website link which increases the traffic to your site.
An Email outreach defines the process of crafting and sending cold emails to influencers in order to get them to review their site, product or service, or gain links. In other words, Email outreach basically connects people via Email.
Benefits of Email Outreach:
- Build Trustworthiness.
- Strengthen relationships between B2B and B2C.
- Improve communication.
- Build your brand in the business world.
- Boost sales.
- Increase website traffic
How to do Email Outreach:
- Set up a new email address for an email campaign.
- Identify the audience you want to reach out to.
- Think and design business perspectives.
- Collect the audience email addresses and some details about them.
- Craft email template and add snippets.
- Keep write 3 to 4 follow-up emails.
- Schedule your email campaign with some special considerations.
It is the process of bookmark the sites to increase the backlinks as well as quality traffic to increase ranking with the high position of a webpage. It is an easiest way to value your websites and earning links from valuable websites from off-page.
The web pages bookmarked at social bookmarking sites is considered as a quality backlink in the eyes of search engines. As we all know that the quality backlinks help us to increase blog traffic and google page rank. Due to these reasons, SEO professional includes bookmarking in their search engine optimization practices
Benefits of Social bookmarking:
- Building relevant incoming links
- It helps people to find business
- It helps the business to find other business
- It brings quality traffic to websites.
How to submit social bookmarking:
- First, we have to collect the list of top social bookmarking sites. Select each of them from the social bookmarking sites.
- Create an account or login with your Facebook account
- Now, Click on the title drop-down arrow along with your username at the top-right corner and choose “add page”
- Hence, fill the simple form builts the appropriate information about your web page like web page URL, category, tags, etc., and click on “add the page” button.
Influencer Marketing is a hybrid of old and new marketing tactics, taking the idea of celebrity endorsement and placing it into a modern content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers.
Effective strategies of Influencer:
1. Identify the Most Relevant Influencers-
Digital tools like SocMetrics and Appinions make it easy for companies to analyze the social media landscape for the most influential profiles based on geography, category, or other demographic data.
2.Form a Relationship with Influencers
To develop a relationship with an influencer before asking them to advocate for a product or company. A simple message on Facebook or Twitter can help a possible new influencer to the company.
3. Find Your Influencers Preferences
Deliver content and advertising material to influencers in a format that is more convenient for them whether that be print, video, audio, or some other format.
4. Make it Easy to Access Content
Influencers are more likely to share content with their followers if it is easy for them to integrate into their blogs, Facebook pages, and other portals.
5. Don’t Neglect Minor Social Networking Sites
There is a tendency to think only of Facebook, YouTube, and Twitter when thinking about social media. But Instagram has 30 million users and growing. Minor social networking sites can expect significant influence as well.
Benefits of Influencer marketing:
- Builds Credibility and Trust.
- Highly Focused and Relevant.
- Does Not Appear Pushy.
- Provides Value to Your Target Audience.
- Helps Drive Quicker Customer Acquisition.
- Boosts Your SEO.
- Easy on Your Wallet.
- Aids Your Content Strategy.
How to do influencer marketing:
1. Consider the three R’s of influence. They are as follows:
How to do influencer marketing:
1. Consider the three R’s of influence
They are as follows:
(a)Relevance: A relevant influencer shares content relevant to your business and industry. They need to have an audience that aligns with your target market.
For example: Some Travel Agencies worked with a group of influencers to launch its new vegan tours. The influencers had a highly relevant audience that the company gained access to an engaging and authentic way.
(b)Reach: Reach is the number of people you could potentially reach through the influencer’s follower base.
(c)Resonance: This is the potential level of engagement the influencer can create with an audience relevant to your brand.
2. Know who you’re trying to influence
Your influencer campaign can’t be all things to all people. An effective strategy requires you to speak to the right people using the right tools at the right time. The first step is to define who your audience will be for this specific campaign.
Once you’ve done that, create a matching set of influencer personal. This will help you understand the qualities you’re looking for in your influencers.
3. Look for engagement and trust with the right audience
The trust is key for the engagement of the influencer. Your audience must trust and respect the opinion of the influencers who you partner with. Without the trust component, any results will be superficial. You’ll struggle to see a tangible business impact from your efforts.
Perhaps, There was a strategy to integrate the potential influencer with trust is known “Engagements” where you can able to see plenty of views, likes, comments, and shares. Specifically, you want to see these from the precise follower segments you’re trying to reach them.
A good engagement rate also means a loyal following, rather than an inflated follower count by bots and fraud accounts.
4. Go for a consistent look, feel, tone, and values
You need to find out the content producing channel with the look and feel that complements your own audience.
The tone must also be appropriate for the way you want to present your brand to potential customers.
5. Research and learn
Eventually, In-demand influencers get lots of offers. When you first approach an influencer, you’ll need to show that you’ve put in the time to learn what they do.
Get to know about their channels and who their audience is. Finally, start your approach slowly by interacting organically with your target influencer’s posts.
- Like their content.
- Comment when appropriate.
- Be appreciative, not sales.
6.Plan your budget
Influencers with extensive reach rightly expect to be paid for their work. Free product might work with nano-influencers(like Instagram influencer with between 1000 – 10000 followers), but a larger influencer campaign requires a budget. Predict what kind of payment structure achieve your goals.
We’ve outlined the various strategies in our post on how to pay Instagram influencers.
7.Reach out privately, and personally
A direct message is a great place to start to influence but don’t send a mass email or generic Direct Message. It may take a little longer to write a personal message to each influencer. But, it will show you’re seriousness towards a potential partnership. This will work and increase your chances of striking a deal.
Make it ensure that easier for influencers to trust you by providing as much information as you can about your brand. Tell them what you hope to accomplish with the campaign to run on social media platforms.
Do’s and Don’ts of Influencer marketing tips:
The slide sharing creates a platform for the big opportunity that leads to other big opportunities. This “opportunity” gets millions of visitors per month and automates the best Ranking through search engines.“The Giant of Content Marketing,” also known as SlideShare (a social media website where you can upload your presentations and show them to the world).
Yeah…! The great news is that you can handle this.I’m not talking about writing an article for the Times of India.
Here, I’m talking about SlideShare’s features make it the ideal tool to grow your business.
Benefits of Slideshare:
- Get traffic
- Rank better on Google
- Grow your followers
- Get email subscribers
- Build your brand
- Create your own uses
How to do Slideshare:
If you use SlideShare in the right way at the right time, then you’ll find it’s a very powerful tool. Let’s dive into the topic.
(a)How to Make an Amazing Presentation
The most important rule of SlideShare is to grab the audience’s attention from beginning to end. If your presentations aren’t good enough, you won’t get anything from SlideShare.People are just one click away from another page. So if you don’t get their attention quickly, you won’t get a second chance.
I don’t want to teach you how to make a good presentation. But, I want to teach you how to make a phenomenal presentation. The kind of presentation that people can’t stop watching.
To make a phenomenal presentation, the following these three steps needed:
1. Work on Your Content
2. Construct a Clear and Linear Structure
3. Create Marvelous Slides
The following detailed explanation makes sure for the best presentation.
Work on Your Content:
The content will make the difference between good results and great results. Insert something worth talking about in your slides.
You have three main options:
- Show something shocking
- Explain useful information
- Evoke emotions
Keep this above option as a trigger to make a fabulous presentation. The title of the topic grabs the intention of the user to get attracted by the presentation. Not only is the title great, but it’s also designed in a fantastic way.
Take a piece of paper (or open a Microsoft Word document) and list all the things that you can think of concerning the chosen topic. Remember that you are making a presentation so that you’ll choose only the best information from your list. Get rid of all the unworthy stuff. You can integrate your information with searches.
Construct a Clear and Linear Structure
This feature plays vital importance that you construct a clear and linear structure for your presentation. Think of your presentation like a mechanism of the engine (for example: If one piece is broken, the engine won’t work properly…or won’t work at all!
Forget about complex structures. People don’t remember the slides that they have seen already. Make them fall in love with the feeling of your presentation. They focus only on the slide that they are viewing at a given moment.
Create Marvelous Slides
Your presentation is like a delicious dish; but if it’s not visually appealing, no one will eat it right..?
Most of the people don’t spend enough attention to design when they preparing their presentations. This is the reason you’ll see many ugly presentations on SlideShare.Think about every aspect meticulously in the slide, full of text, and with a horrible spatial disposition.
Hence, Follow the concepts in the slideshow as mentioned above and you’ll make a spectacular presentation. Some of the free slide sharing websites like :
- Powerpoint online
- Office sway
- Speaker Deck
- Slideserve etc,
(b)How To Increase Your Reach on SlideShare
Once you have your presentation, you have to upload it to SlideShare and promote it. You want to do a good job of promoting it because you want to increase the number of people you can reach with your presentation.
Here are some suggestions for promoting it:
1. Share it on Facebook
2. Share it on Twitter
3. Share it on LinkedIn
4. Share it on Pinterest
5. Share it on Your Blog
You want to insert your presentation in your blog to increase the number of views it gets.
If your presentation gets the highest number of views on a given day, you’ll be featured on SlideShare’s homepage which means you’ll get lots of views.
(c)How to Get Real Results
Now you have a great presentation, and you know how to increase its exposure. You have to decide what results from you want to accomplish with SlideShare.
We bring to your notice that many people don’t know about the presence of live links in the presentations. You can solve this problem with two simple tricks.
1. Insert a URL :
Insert a URL in your call to action. Avoid “Click here” links and such.
If you insert your URL, people who are interested (but don’t realize that there is a live link in the presentation) can insert that URL in their navigation browser.
2. Insert an Arrow Toward the Link:
Even if someone doesn’t know about the live links inside the presentation, he’ll start wondering what the arrow is all about. These arrows bring more clicks!
(e)How to Use SlideShare to Rank Better on Google
SlideShare is an authority website. It ranks much better on Google than most of the sites online. You can take advantage of that to bring your content to the top ranking of Google.
Notice that SlideShare works very well for long-tail keywords. Usually, there is low competition for long-tail keywords, and you can be sure that SlideShare has higher power than most of the competitors. By using long-tail keywords in the title of your presentations, you can easily reach the first place in the SERP.
Infographic submission is the most recent and most effective technique used for the purpose of Search Engine Optimization through social media. Infographics are basically typed of graphical representation depicting some information or integrated with data. These infographics are increasingly used on the internet for the purpose of sharing information and for link building purposes. With the help of quality graphics and informative data, you can create an appealing infographic that is a combination of creative graphics and interesting information.
One reason for the popularity of these infographics is that they are more interesting from long articles and blogs and it is also a natural aspect of the human brain processing speed of visual elements such as pictures, videos and graphics, etc is 60,000 times more than processing speed of words or text.
Due to this reason, it has been estimated that a large percentage of the audience gives a better response to this data integrated graphics than regular text used to convey information to the audience. However, the key aspect to use these infographics as a source of SEO is to create innovative and informative graphics incoherent way avoiding any confusing details.
Advantages of Infographic submission
- On social media, like Facebook and Twitter, these infographics are shared more commonly than other information available in the form of text.
- Infographics can be included in websites more conveniently and able to convey complicated information in a comprehensible way.
- In the world of online marketing, infographics are considered as an effective function of SEO.
- Incorporate your brand logo with infographics can also prove to be a valuable method for promotion purposes.
- High user interactivity.
- The increased power of retaining users.
- Enhanced social media sharing.
How to do infographics:
With the innovative ideas, we integrated the information into graphics form for better understanding of the audience. We can make infographics by using some graphics development tolls like Postermywall, canvas and photoshop. Some free infographics submission sites are as follows:
- Infographic Reviews
- Fast Company
- Infographics Showcase
- Infographic Bee
- Daily Infographic
Among all the SEO techniques, article submission can be one of the most successful. Article submission generally refers to the writing of articles that are relevant to your online business and then getting them added to the popular article submission directories.
The main purpose behind article submission is to attract a large number of visitors (and links) to your website without incurring a great cost. Obviously, it is important to make sure that the articles you intend to submit are directly related or relevant to your business.
Benefits of article submission:
It including advertising, marketing and publicity of your business on the World Wide Web. Two of the main benefits are:
- Article submissions can enhance and improve the ranking of your online business in search engines by increasing the number of quality backlinks and Page Rating (PR).
- Establishing a particular website owner as an expert in their industry. By providing valuable detail and information within articles, builds the trust of potential customers thereby giving them a reason to visit your website.
How to do article Submission:
The following step-by-step approach ensures to submit an effective article.
- Initially, you need to select a directory and create an account by registering on it.
- After registering on that particular website, click on the submit button that will take you to the article submission form.
- Fill all the details asked in the form such as body, category, caption, keywords, slug, author and schedule the release time and date.
- In the body, write the article that you want to submit.
- Click on submit to submit the article.
When it comes to on-page SEO, I’m sure you’ve heard enough about meta tags and keyword density for one lifetime. On-page SEO refers to the practice of ‘optimizing’ web pages to help them rank higher in the search engines. The end goal of this is to increase organic traffic to your site.\
But what exactly does this ‘optimization’ process involve?
The majority of on-page SEO advice seems to focus almost exclusively on the strategic placement of exact-match keywords on your page: a keyword in the title, keywords in the meta description, keywords in H1, etc.
If you’re looking for some practical strategies that you can use on your site today, then you’ll love this infographic. It’s a simple checklist that will bring in more search engine traffic from every piece of content that you publish:
1.Start the title tag with your keyword:
The title tag is the most important on-page SEO factor. The closer the keyword is to begin to the title tag, the more weight it has with search engines.
2. Add the modifiers to title:
The modifiers like “2019”, “Best”, “SEO”, “Off-page” helps you rank for long-tail versions of your target keyword.
3.Wrap your title in <H1> Tag:
The <H1> tag is your “headline tag”.Most CMS(like WordPress,Wix) automatically add <H1> tags to the title.some themes override these header tag settings.
4.Glitz with multimedia:
It influences the two critical user interaction ranking factors have engaged the images, videos and infographics can reduce the bounce rate and increase time on site.
5.Wrap subheadings in H2 Tags:
Include your target keywords in at least one subheading and wrap it in the H2 tag.
6. Keep your Keyword in the first 100 words:
Your keyword should appear in the first 100 words of the article.
Google started penalizing mobile unfriendly sites in 2015. They are likely to crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design.
8. Use outbound Links:
Outbound links to related pages is a relevancy signal that helps Google figure out your page’s topic. A recent study found pages with outbound links outrank pages without outbound links.
Add 2-3 internal links to every post in which the hyperlinks can manage the ranking factor.
10.Boost the site speed:
Google has stated that the page speed uses as a ranking signal. You can boost your site speed by using compressing and optimizing the pixels of the images and switching to faster hosting. Officially, Google now counts site speed as a Ranking Factor. There are some tools to test the site speed as follows:
- Pagespeed Insights
Here, They are two tips for improving page speed on a page‐by‐page basis:
- Reduce image sizes.
- Minimize useless HTML.
Make sure the image file name includes your target keyword and that target keyword is part of your image Alt text.
Here’s the HTML syntax for alt tags:
<img src=”/seo.png” alt=”seo service in india”/>
12. Use social sharing buttons:
Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link.
13.Post long content:
The SEO adage “length is a strength” was supported by longer content tends to rank significantly higher on google the first page.
14.Boost the Dwell time:
If someone hits their back button immediately after landing on your page.Its a sign of a low-quality page. Hence, Google uses “Dwell time” to size up your content’s quality.
15. Use SEO-Friendly URLs:
Google stated that URLs are given more weight. Most of the website URLs are long and ugly in such a way that https://example.com/r=149 (or ) https://example.com/4/2/cat=SEO/pageid=67.html which influence the search result. Hence, If you want SEO friendly URLs, make it them as short and sweet (for example: https://www.iconquerors.com ).
Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively in order to improve the organic rankings. The following are some key features of Tech-SEO(for more details click here):
1. Use SSL
Secure Sockets Layer (SSL) is a security technology that creates an encrypted link between a web server and a browser.
You can spot a site using SSL fairly easily: the website URL starts with ‘https://’ rather than ‘http://.’
In 2014, Google announced that they wanted to see ‘HTTPS everywhere’, and that secure HTTPS websites were going to be given preference over non-secure ones in search results. This SSL secure gateway possible with the purchasing the SSL certification on your website
2. Ensure your site is mobile-friendly.
A ‘responsive’ website design adjusts itself automatically so that it can be navigated and read easily on any device. Google is clear about the fact that having a responsive site is considered a very significant ranking signal by its algorithms.
So it makes sense to ensure that your website is fully responsive and will display in the best format possible for mobile, tablet or desktop users.
3. Speed your site up.
Search engines prefer sites that load quickly. page speed is considered an important ranking signal. There are several ways you can speed up your site:
- Use fast hosting.
- Use a fast DNS (domain name system’), the provider
- Minimize ‘HTTP requests’ – keep the use of scripts and plugins to a minimum
- Use one CSS stylesheet (the code which is used to tell a website browser how to display your website) instead of multiple CSS stylesheets or inline CSS
- Ensure your image files are as small as possible (without being too pixelated or optimized)
4. Fix duplicate content issues.
Duplicate content can either be confusing for the audience and indeed search engine algorithms. It can also be used to try to manipulate search rankings or win more traffic
You can fix duplicate content issues by:
- Preventing your CMS publishing multiple versions of a page or post
- Using the canonical link element to let the search engines know where the ‘main’ version of your content resides.
5. Create an XML sitemap.
An XML sitemap is a file that helps search engines to understand your website while crawling it. It seems to be like a ‘search roadmap’ of sorts, telling search engines exactly where each page is. It also contains useful information about each page on your site, including
- when a page was last modified;
- what priority it has on your site;
- how frequently it is updated.
6. Register your site with Google Search Console and Bing Webmaster Tools.
Google Search Console and Bing Webmaster Tools are free tools from Google and Microsoft respectively that allow you to submit your website to their search engines for indexing.
When you are ready to launch your website, you should submit its XML sitemap to both Google Search Console and Webmaster Tools so that they can crawl your new site and start to display results from it in search results.
These services also allow you to keep an eye on the general performance of your site from a search engine perspective. It allows to test your site’s mobile usability:
- accessing search analytics
- viewing backlinks to your site
- disavowing spammy links
The above mentioned are some of the Technical SEO Concepts which ensure the website to be outranked by the search engine by encapsulating the tactics to your website.
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