In this digital era, it’s very important to be on the online presence to showcase your product and services. When it comes to the healthcare industry both offline and online marketing are important. As we are well aware of there is a huge competition between the markets. Nowadays more than 60% of the users depend on online to know about the healthcare industry. So, when visitors are moving to digital even healthcare firms should move and depend on a digital platform. As a healthcare digital marketing agency, we strategize and execute plans which will really work for your business to move your business to the next level. We provide excellent digital services such as Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Remarketing and Content Marketing.

To whom we serve?

Generally, we serve for any type of :
1. Hospitals
2. Clinics
3. Medical Agencies and
4. Multi speciality hospitals and many more which are related to the healthcare industry.

Hospitals

Medical Agencies

Clinics

Multi Speciality Hospitals

Why should healthcare industries move to a digital platform?

By the end of 2022, the Indian healthcare market is going to reach beyond the US $300 billion and the current worth is the US $100 billion which means there is a drastic change in the healthcare sector as per the Deloitte Touche Tohmatsu India study. In the present scenario, 87% of users depend on Google to know about the service and to search nearby location for them which is most convenient to them.

7 facts why healthcare has to move digital:

1. 87% of users are depending on Google.
2. 73% of users are from a mobile device.
3. 90% of the users search for the nearest clinic.
4. 77% of the user’s book in advance.
5. 67% of the users trust online reviews
6. 95% of users look for offers/ discounts.
7. 59% of the users depend on the official website.

Google Search

Mobile Users

Nearest Clinics

Online Booking

Offers/Discounts

Official Website

Advantages:

1. If you’re online it is very easy to re-target the customers who didn’t convert before.
2. Get most of the inquiries/ appointments from your official website. No need to depend on other agencies.
3. Build trust to the customers.
4. Reach your existing customers when you’re providing seasonal/ popular day offers.
5. You can target local people through social media by local awareness ads.
6. Get to know through which channel most of the visitors are coming from.

Healthcare Digital Marketing Services:

Our healthcare digital marketing services start with a website. A website should have great UI & UX design, user-friendly, easy to navigate, simple content, creatives, videos, statistics and it has to load within seconds on a mobile device.

1. Web development & design:

The first and foremost thing is a website. It should have great design and development. It’s better to update your website with the latest technology so as to be eye-catching and user-friendly.

2. Local SEO:

Every business is located on the maps. This gives the complete information about the business such as the primary and secondary category of your business, business address, timings, contact information, services offered and one can directly book an appointment from the knowledge graph or Google 3 pack.

3. SEO Services:

A great website without SEO is nothing. A website should be well optimized to rank better on a search engine. As time progress, we can expect great results i.e leads, customers and higher ROI to your business. To rank a website on the first page of Google; Google considers more than 200 ranking factors which no one is aware of it. We try to work on the most important ranking factors to get the best results.

4. SMO Services:

In the present scenario, social media is killing the human time i.e 3-4 hours of time is spent on social media. These channels are updating a lot for great user experience. We optimize your popular social media channels such as Facebook, LinkedIn, Instagram, Twitter and youtube. It’s very important to post regularly on social media so as to touch with your existing customers and to attract new customers. The main agenda is to improve the rankings on SERP.

5. SEM Services:

The most popular ads on Google are Search ads. Also, know as PPC (pay per click ads). I.e you need to pay for a click.
A. Want to rank top on Google?
B. Need more leads
C. Need more calls
D. Need more messages
E. Need traffic to your website
Then go for ads. They are different types of Google ads: Search ads, Display ads, Video ads, Shopping ads and App promotion ads.

6. SMM Services:

When your customers are on social media, then as a healthcare agency the presence of social media is very important. We have different types of ads to generate leads and calls to your business. Social Media definitely helps your business in branding your services.

What you can expect from an agency?

1. Branding
2. Genuine leads
3. Calls/ Messages
4. Higher ROI
5. Awareness about your clinic

Recommendations:

1. Migrate your site to https.
2. Ensure your inquiry and appointments forms are working.
3. Content has to be unique.
4. Each and every service page are well optimized without any keyword stuffing.
5. Make sure your site is responsive on the mobile device.
6. Site has to load within 2-3 seconds on a mobile device.
7. Frequently change the slider creatives so at the attract the customers.
8. When any offers or discounts are provided run paid campaign on different platforms.

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