Frequently Asked Questions

Based upon our data we have listed the FAQ’s which are mostly asked by the clients. Also, these questions are asked in interviews. We have covered 3 topics i.e SEO, SMM & PPC.

Note: Below we have covered,
A. 50 SEO question and answers
B. 20 SMM question and answers (working-out)
C. 30 PPC question and answers

1. SEO Related Questions & Answers

1. What is SEO?

It is the process of optimizing your website or a webpage to rank higher on SERP and to get the deserved traffic from “free”, “organic,” “editorial” or “natural” is known as SEO.

3. What is Indexing?

Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries and creates an index that includes specific words or searches terms and their locations. Search engines answer queries of the users by looking up to the index and showing the most appropriate pages.

5. What is robots.txt file?

Robots.txt is a standard used by websites to communicate with web crawlers and other web robots.

7. What is the difference between bounce-rate and pogo sticking?

Bounce rate: A high bounce rate isn’t always bad, as it can mean that while the visitor didn’t travel deeper into a site, he spent some time on the page and got an answer to his question.

Pogo sticking: Pogo sticking occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result.

9. Name a few Black Hat SEO techniques?

Link framing, hidden text, gateway or doorway, cloaking, keyword stuffing.

11. What are the two types of SEO?

1. On page SEO
2. Off page SEO

13. What are latest link building techniques?

Skyscraper and HARO are the two latest link building techniques.

15. Name few popular SEO tools?

The popular SEO tools are MOZ, Sem rush, ahrefs, screaming frog and Think with Google etc.

17. What is a backlink?

Any incoming links to a website or a web page are known as backlink.

19. What is a keyword density?

It is the percentage density of a particular phrase or keyword available on a website compared to the total number of words on a particular page.

21. What is Keyword Difficulty?

Keyword difficulty defines how difficult a keyword is to rank due to its popularity.

23. Will broken links effects your SEO?

A few 404 links will not affect your SEO. However, having too many such problems can tell Google that you are neglecting your site, and you are not updating it anymore.

25. What is a long tail keyword?

Long tail keywords are phrases containing over 4+ words that make search results highly specific.

27. What is an image alt txt?

Google Bots cannot process images on the web. Therefore, it makes use of the alt attributes to understand what an image is all about.

29. What is Google Algorithm?

Google algorithm is a set of commands written for the purpose of feeding back with search results relevant to the queries made.

32. What is Google Penguin?

The Penguin targeted sites that manifested keyword stuffing as well as those that practiced black-hat SEO.

34. Should I remove nofollow backlinks?

The quick answer is NO. There is no point to remove nofollow backlinks unless it is from gambling site links. If it is good Nofollow backlink you should leave it as it is because it sends relevant traffic.

36. Can we do SEO without a website?

No.

38. How do i know if i need SEO?

When the keyword research shows hundreds of people are searching locally every month for what you sell and you’re not appearing at the top of page 1. You definitely need SEO.

40. What is organic result?

The organic result in SEO denotes to the listing of the web pages that are most relevant to the search query entered by the user.

42. What is “Google Suggest” or “Autocomplete

Google Suggest is a part of the auto-complete function of Google search engine. When any user enters a word or some letters over the search field, Google shows many associated terms to him/her in a drop-down menu.

44. What is Google Penalty?

A Google Penalty is the negative effect on a website’s search rankings based on the updates to Google’s search algorithms and/or manual review.

46. What is a Google Fetch?

Fetch is a Google tool which enables you to test how Google renders a URL on your site. You can use Google Fetch to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources are blocked to Googlebot.

48. What is Google My Business?

Google My Business is a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

50. What is RSS Feed?

RSS (Rich Site Summary) is a format for delivering regularly changing web content. RSS feeds enable publishers to syndicate data automatically. A standard XML file format ensures compatibility with many different machines/programs.

2. What is crawling?

Web crawlers go through web pages, look for relevant keywords, hyperlinks, and content, and bring information back to the web servers for indexing.

4. What is Google bot?

It is a kind of software used by Google as a search bot to index a webpage.

6. What is XML Sitemap?

XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.

8. What is Black Hat SEO?

It is the use of aggressive SEO strategies, techniques, and tactics that focus only on the search engines and usually do not obey search engines guidelines.

10. How do you separate words in URL?

You should use hyphens to separate words in URL.

12. Name few search engines?

Google, Bing, Yahoo!, Baidu, DuckDuckGo and Yandex. And the popular search engine is GOOGLE.

14.What are most important ranking factors?

Top 4 ranking factors affecting search engine algorithm are 1.Content, 2. Backlinks, 3.Dwell time 4. Page speed

16. What is an SEO Audit?

An SEO Audit is a health check for your website which involves looking at the technical infrastructure of your website to optimize Search Engine visibility, usability and conversion.

18. What is a page rank?

For every web page, Google gives a rank according to its algorithm. This is known as Page Rank.

20. What are the character length of meta tags in SEO?

Title tag — less than 69 characters
Description tag — less than 159 characters

22. What are stop words?

Stop words are the words which are particularly or completely ignored by the search engine. Words like, the, an, a, of, or, many, etc.

24. What is an anchor text?

It is the clickable text in a hyperlink. It should be relevant to the page linked to, rather than generic text.

26. What are LSI keywords?

LSI keywords or Latent Semantic Indexing are semantically associated with the main keyword that users enter over the search engines.

28. What is domain authority(DA)?

Considered to be one of the most influential SEO factors, domain authority is a key performance metric developed by Moz, which rates any website on a 1-100 scale. The greater your DA, the more likely your website to have strong traffic and high ranking in Google.

30. What is Google Panda?

The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results.

31. What is Google Hummingbird?

The name comes from being “precise and fast” and is designed to better focus on the meaning behind the words.

33. How long does it take to see results in SEO?

Months, sometimes years. It depends on what niche your website, what resources you’re using for SEO how good are the backlinks you are building.

35. Is website loading speed an important ranking factor?

Yes, it is an SEO ranking factor as per the latest Google algorithms.

37. What are essential SEO tactics?

Keyword research, Offsite SEO, Onsite SEO, Content creation, directory citation building, and link outreach are essential SEO tactics.

39. What is SERP?

Search Engine Result Page or SERP refers to the page that is displayed when a specific search query is entered over the search engine. Apart from showing a list of results, SERP might also include advertisements.

41. What are paid results?

Several website owners make payments to Google to display their websites for certain search terms or keywords. Paid results show up above the organic search when some user enters a search query with those keywords.

43. What are 404 errors?

404 errors are considered one of the most potential impediments in the way to successful SEO. When a specific URL is renamed or becomes non-existent, any links connecting to that URL would result in 404 errors

45. What is Google sandbox?

Google Sandbox is a filter placed on new websites as a result of which, a site does not receive good rankings for its most important keywords or phrases. Even with good content, a site is may still significantly affected by the Sandbox effect.

47. What is AMP?

AMP or Accelerated Mobile Pages is an open-source coding standard for publishers to be able to load their sites quickly on mobile.

49. What is Google Knowledge Graph?

The Knowledge Graph is a knowledge base utilized by Google to improve its search engine’s results with semantic-search information gathered from a wide variety of sources.

2. SMM Related Questions & Answers

(Working-out)

Nullam id dolor id nibh ultricies vehicula?

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Commodo vel scelerisque nisl consectet?

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Nullam id dolor id nibh ultricies vehicula?

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Praesent commodo cursus magna, vel sceleris?

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Nullam id dolor id nibh ultricies vehicula?

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

ltricies vehicula ut id elitravida at eget?

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Cras mattis consectetur purus sit amet fermentum.

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Praesent commodo cursus magna?

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

Nullam id dolor id nibh ultricies vehicula?

Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.

3. PPC Related Questions & Answers

1. What is PPC?

It is an online advertising platform where you can promote your product or service online to reach the right customer. It is completely in the paid form.

3. What is a keyword planner?

A Google keyword planner is a tool technically designed for Ads to know the top of the page (bid amount), search volume and other related keywords or phrases.

5. What is an ad rank?

The position of your ad on SERP is known as Ad rank.

7. Can we give account access to others?

Yes, we can give our account access to others.

9. What is the quality score?

It is the estimation of the quality of ads, keywords and landing page. A higher quality score can lead to lower prices and a better position on a scale of 1 to 10.

11. What are the different types of Google ads?

1. Search network with display select
2. Search Ads
3. Display Ads
4. Video Ads
5. Shopping Ads
6. App Promotion Ads

13. What are the types of bidding strategies?

Two types of bidding strategies: Manual bidding and Automated/ smart bidding strategy.

15. What are the keyword match types in Google ads?

1. Broad match
2. Modified broad match
3. Phrase match
4. Exact match
5. Negative match

17. What is remarketing?

Remarketing is the process of targeting customers who already visited your website. It is also known as retargeting.

19. Which is the bidding strategy if you want to rank top on Google when the budget is not the concern?

Target search page location.

21. Difference between location extension and affiliate location extension?

Location extension: You can directly add your location from GMB page and to show the customers where you are located.
Affiliate location extension: Showcase where your product is available at different stores. For example, if have an e-commerce product, you can show where the product is available.

23. How do Google ads work?

Google ads completely work on a bidding system. If you bid higher than your competitor your ad will show the top of the results.

25. Which options can't be changed after creating your Google Ads account?

Currency & time zone can’t be changed.

27. What are the access levels in Google Ads?

1. Admin access
2. Email access
3. Read-only access
4. Standard access

29. Uses of Google Ads?

1. Scalable
2. Measurable
3. Flexible
4. Overcome organic results.

2. What is the difference between an organic result and a paid ad?

Organic search results are the web page listings that most closely match the user’s search query based on relevance.
Paid results are basically advertisements — the Web site owners have paid to have their web pages display for certain keywords.

4. What is an ad preview and diagnosis tool?

It is a tool designed to know whether your ad is running or not for the keywords.

6. Can we link our Google ads account to other Google tools? If yes, name few of them.

Yes, we can link our Google ads account to different accounts such as GSC, Youtube, GA etc.

8. What is a Google ad API?

Google Ad API is designed for representing large, tech-savvy advertisers and third parties who use Ads extensively.

10. On which parameters does quality score depend?

Quality score depends on ad relevancy, CTR and landing page quality. The more relevant your ad to the user will improve your quality score.

12. Which conversions do we set & track on Google Ads?

We can track sales on the website, the app installed, phone calls and import the data from GA.

14. Name a few bidding strategies?

1. Target CPA
2. Target ROAS
3. Maximum clicks
4. Enhanced CPC
5. Maximum conversions
6. Manual CPC
7. Target search page location
8. Target outrank sharing
9. CPM
10. vCPM
11. CPV bidding
12. Target impression sharing

16. Mention the character length of search ads?

Title 1, 2 & 3= 30 characters
Description1, 2 & 3= 80 characters

18. Types of remarketing?

1. Standard remarketing
2. Dynamic remarketing
3. Remarketing list for search ads
4. Video remarketing
5. Email list remarketing

20. Difference between call extension and call-out extension?

Call extension allows you to place a phone number on your ad, allowing people to call from results.
Callouts are add-ons you can use to bring more attention to your ads with phrases like “24/7 Service” or “free shipping” or “Save upto 30%”.

22. What is CTR?

No. of clicks/ No. of impressions X100

24. What is an ad group in Google Ads?

An ad group is a set of keywords, ads and a landing page.

26. How to improve conversion rates?

We can improve conversion rates by adding different types of Ad groups.

28. How much time is taken to approve an ad?

Usually, within 24 hours Ads will be approved (only within the business days).

30. What is PLA?

Product listing ads is a strategy used to advertise products ads on Google search and Google partners.

We're on a mission to build a better future where technology & marketing plays a vital role in the market & to beat the competition.

Follow Us

iConquerors

Plot No.16, 3rd Floor, Silicon Valley, Madhapur, Hitech city, Near Cyber Towers, Hyderabad - 500081, Telangana.

Phone: +91 70131 96804
Landline: +91 40 4346 4700

info@iconquerors.com