What is bounce rate?


For all websites bounce rate is an important metric that gives an idea about the first impression what your site is making. It gives you information about your landing pages whether they are reaching expectations when the user is landing in them. 

If your bounce rate is high, you can conclude that something is wrong with your landing page or source of the traffic to your website.

Bounce rate

The bounce rate is defined as a metric that gives the behavior of the visitor who enters the website. 

The bounce rate measures the total number of visitors who visit your site without performing any action or entering into another page of your website. They don’t click on any links like “About us”, “Contact us” or filling out any form or any internal links on the page. 

At this point, Google Analytics won’t receive any trigger from the visitor. The bounce rate increases when the user doesn’t have engagement with the landing page and the visit ends with a single-page visit.   

This bounce rate gives an idea about the quality of your website and the quality of your audience.

Four main reasons why bounce rate is important

  1. When someone bounces from your website then they won’t convert. 

  2. Increase your conversion rate by stopping visitors from bouncing.  

  3. Bounce Rate is considered one of the Google Ranking Factors. 

  4. A high Bounce rate gives you information that your website has issues with Content, copywriting, or user experience. 

What is the Average Bounce Rate?

According to customedialabs, different kind of websites have a different bounce rate like 

  • E-commerce and retail websites have a 20% – 45% bounce rate.

  • B2B websites have 25% – 55% bounce rate.

  • Lead generation websites have a 30% – 55% bounce rate.

  • Non-ecommerce content websites have 35% – 60% bounce rate.  

  • Landing pages have a 60% – 90% bounce rate.

  • Portals, dictionaries, blogs and general websites that spins around news and events have 65% – 90%.

A survey from gorocketfuel states that the average Bounce Rate ranges between 41% to 51%.  

Most common reasons why people bounce from the website

  • Pages won’t have expected content

  • Unattractive design, most of the people judge your site based on your website.

  • Bad User Experience

How to reduce the website bounce rate?

Fix your high bounce rate problem easily by fixing and Identifying with your landing pages.

First, identify your top landing page behavior to get an idea on how to reduce the website bounce rate? 

Start the process by going to Google Analytics and click on Behaviour >> Site Content >> Landing Pages

Now you will get an on which page we have to work to decrease the bounce rate and increase conversions. 

Follow the main Important points to reduce your website bounce rate: 

  1. Add videos to your page which are related to your site.

  2. Use Bucket Brigades like “Quick story”, “Check this out”

  3. Page Loading Speed

  4. Compress Images

  5. Take out unused scripts and Plugins

  6. Add PPT Introduction templates

  7. Write interesting introduction to keep the audience to spend more time on your website.  

  8. Write your content in such a way super easy to read

  9.  Keep a lot of white space in your content to look clear and clean.

  10. Use skimmable paragraphs i.e., break big paragraphs into 1-2 sentences.  

  11. Use subheadings in your content.

  12. Satisfy search Intention

  13. Turn bad bounce rate into a good bounce rate by knowing user behavior on the web pages in Google Analytics.

  14. Improve key landing pages by using Heatmap Data which is super helpful.

  15. Internal links are always great for SEO. So add internal links to web pages. 

  16.  Use content upgrades

  17.  Impress visitors with great design

  18. Optimize your mobile-friendly UX 

  19. Give links to related posts and Articles at the end of your post.

  20. Apply Exit-Intent Popups

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