#50. What is SEO?
It is the process of optimizing your website or a webpage to rank higher on SERP and to get the deserved traffic from “free”, “organic,” “editorial” or “natural” is known as SEO.
#49. What is crawling?
Web crawlers go through web pages, look for relevant keywords, hyperlinks, and content, and bring information back to the web servers for indexing.
#48. What is Indexing?
Indexing starts when the crawling process gets over during a search. Google uses crawling to collect pages relevant to the search queries and creates an index that includes specific words or searches terms and their locations. Search engines answer queries of the users by looking up to the index and showing the most appropriate pages.
#47. What is Google bot?
It is a kind of software used by Google as a search bot to index a webpage.
#46. What is robots.txt file?
Robots.txt is a standard used by websites to communicate with web crawlers and other web robots.
#45. What is XML Sitemap?
XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.
#44. What is the difference between bounce-rate and pogo-sticking?
Bounce rate: A high bounce rate isn’t always bad, as it can mean that while the visitor didn’t travel deeper into a site, he spent some time on the page and got an answer to his question.
Pogo sticking: Pogo sticking occurs when a user performs a search, clicks on a result, very quickly clicks back to the search result page, and clicks on a different result.
#43. What is Black Hat SEO?
It is the use of aggressive SEO strategies, techniques, and tactics that focus only on the search engines and usually do not obey search engines guidelines.
#42. Name a few Black Hat SEO techniques?
Link framing, hidden text, gateway or doorway, cloaking, keyword stuffing.
#41. How do you separate words in URL?
You should use hyphens to separate words in URL.
#40. What are the two types of SEO?
- On page SEO
- Off page SEO
#39. Name a few search engines?
Google, Bing, Yahoo!, Baidu, DuckDuckGo and Yandex. And the popular search engine is GOOGLE.
#38. What are the latest link building techniques?
Skyscraper and HARO are the two latest link building techniques.
#37. What are the most important ranking factors?
Top 4 ranking factors affecting search engine algorithm are
4. Page speed
#36. Name a few popular SEO tools?
The popular SEO tools are MOZ, Sem rush, ahrefs, screaming frog and Think with Google etc.
#35. What is an SEO Audit?
An SEO Audit is a health check for your website which involves looking at the technical infrastructure of your website to optimize Search Engine visibility, usability and conversion.
#34. What is a backlink?
Any incoming links to a website or a web page are known as a backlink.
#33. What is page rank?
For every web page, Google gives a rank according to its algorithm. This is known as Page Rank.
#32. What is keyword density?
It is the percentage density of a particular phrase or keyword available on a website compared to the total number of words on a particular page
#31. What is the character length of meta tags in SEO?
Title tag — less than 69 characters
Description tag — less than 159 characters
#30. What is the Keyword Difficulty?
Keyword difficulty defines how difficult a keyword is to rank due to its popularity.
#29. What are stop words?
Stop words are the words which are particularly or completely ignored by the search engine. Words like the, an, a, of, or, many, etc.
#28. Will broken links effects your SEO?
A few 404 links will not affect your SEO. However, having too many such problems can tell Google that you are neglecting your site, and you are not updating it anymore.
#27. What is an anchor text?
It is the clickable text in a hyperlink. It should be relevant to the page linked to, rather than generic text.
#26. What is a long tail keyword?
Long tail keywords are phrases containing over 4+ words that make search results highly specific.
#25. What are the LSI keywords?
LSI keywords or Latent Semantic Indexing are semantically associated with the main keyword that users enter over the search engines.
#24. What is an image alt txt?
Google Bots cannot process images on the web. Therefore, it makes use of the alt attributes to understand what an image is all about.
#23. What is domain authority(DA)?
Considered to be one of the most influential SEO factors, domain authority is a key performance metric developed by Moz, which rates any website on a 1-100 scale. The greater your DA, the more likely your website to have strong traffic and high ranking in Google.
#22. What is the Google Algorithm?
Google algorithm is a set of commands written for the purpose of feeding back with search results relevant to the queries made.
#21. What is Google Panda?
The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results.
#20. What is Google Hummingbird?
The name comes from being “precise and fast” and is designed to better focus on the meaning behind the words.
#19. What is Google Penguin?
The Penguin targeted sites that manifested keyword stuffing as well as those that practiced black-hat SEO.
#18. How long does it take to see results in SEO?
Months, sometimes years. It depends on what niche your website, what resources you’re using for SEO how good are the backlinks you are building.
#17. Should I remove nofollow backlinks?
The quick answer is NO. There is no point in removing nofollow backlinks unless it is from gambling site links. If it is good Nofollow backlink you should leave it as it is because it sends relevant traffic.
#16. Is website loading speed an important ranking factor?
Yes, it is an SEO ranking factor as per the latest Google algorithms.
#15. Can we do SEO without a website?
#14. What are the essential SEO tactics?
Keyword research, Offsite SEO, Onsite SEO, Content creation, directory citation building, and link outreach are essential SEO tactics .
#13. How do I know if I need SEO?
When the keyword research shows hundreds of people are searching locally every month for what you sell and you’re not appearing at the top of page 1. You definitely need SEO.
#12. What is SERP?
Search Engine Result Page or SERP refers to the page that is displayed when a specific search query is entered over the search engine. Apart from showing a list of results, SERP might also include advertisements.
#11. What is an organic result?
The organic result in SEO denotes to the listing of the web pages that are most relevant to the search query entered by the user.
#10. What are the paid results?
Several website owners make payments to Google to display their websites for certain search terms or keywords. Paid results show up above the organic search when some user enters a search query with those keywords.
#9. What is “Google Suggest” or “Autocomplete”
Google Suggest is a part of the auto-complete function of Google search engine. When any user enters a word or some letters over the search field, Google shows many associated terms to him/her in a drop-down menu.
#8. What are 404 errors?
404 errors are considered one of the most potential impediments in the way to successful SEO. When a specific URL is renamed or becomes non-existent, any links connecting to that URL would result in 404 errors
#7. What is a Google Penalty?
A Google Penalty is the negative effect on a website’s search rankings based on the updates to Google’s search algorithms and/or manual review.
#6. What is Google sandbox?
Google Sandbox is a filter placed on new websites as a result of which, a site does not receive good rankings for its most important keywords or phrases. Even with good content, a site is may still significantly affected by the Sandbox effect.
#5. What is Google Fetch?
Fetch is a Google tool which enables you to test how Google renders a URL on your site. You can use Google Fetch to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources are blocked to Googlebot.
#4. What is AMP?
AMP or Accelerated Mobile Pages is an open-source coding standard for publishers to be able to load their sites quickly on mobile.
#3. What is Google My Business?
Google My Business is a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
#2. What is the Google Knowledge Graph?
The Knowledge Graph is a knowledge base utilized by Google to improve its search engine’s results with semantic-search information gathered from a wide variety of sources.
#1. What is RSS Feed?
RSS (Rich Site Summary) is a format for delivering regularly changing web content. RSS feeds enable publishers to syndicate data automatically. A standard XML file format ensures compatibility with many different machines/programs.